Tuesday 9 September 2008

Glacier melts, 5000-yr secret out

BERN: Some 5,000 years ago a
prehistoric person trod high up in what is now the Swiss Alps, wear goat
leather pants, leather shoes and armed with a stem and arrows.



The
unremarkable journey through the Schnidejoch pass, a high-flown trail 2,756 metres
above sea level, has been a boon to scientists only it would never have emerged
if climate change were non melting the nearby glacier.



So far, 300
objects dating as far back as the Neolithic Age - approximately 4000 BC in Europe - to
the by and by Bronze and Iron Ages and the Medieval geological era have been found in the
site's former icefields. "We recognise now that the discoveries on Schnidejoch are
the oldest of this kind ever made in the Alps," said Albert Hafner, an adept
with the archaeology armed service in Bern. They accept allowed researchers not only if to
piece together snapshots of life way indorse when, but also to shed light-colored on
clime fluctuations in the past times 6,five hundred years.



"For us, the site
itself is the most important find because we possess this correlational statistics between
clime change and archaeological objects," Hafner said.



"We know
that people were solely able to walk on this situation when it was relatively warm,"
aforesaid Martin Grosjean, executive director of a national meshwork called Swiss
Climate Research. "When it was too cold, the glacier advanced and it was not a
passable route."



Scientists have long known there were periods of
warmer weather but the artefacts allowed them to identify the exact years, when
the site would have been passable on foot. According to Grosjean, such data
could facilitate sharpen forecasts for the future by taking into account patterns of
natural temperature wavering.



The trove was ascertained after two
hikers noticed a unusual piece of wood lying on some stones in 2003. It turned
forbidden to be a shakiness - a case for arrows - made from birch bark and dating as far
back as 3,000BC.



Many of the most valuable items may have originated
from matchless ill-fated person, probably carrying the quiver, bow and arrows and
clothed in leather trousers and shoes. "We think the mortal may have been killed
during an accident because there were several objects from the same period found
on the internet site," said Hafner.


More info

Sunday 10 August 2008

The Snowclone Awards: Googling for Clich� Memes

Image courtesy Flickr exploiter CarbonNYC

Wednesday 2 July 2008

Glastonbury will be a breeze

MUDDY pop fans at this month’s Glastonbury Festival can charge their
mobiles using a WINDMILL.

The seven-metre “pod” makes electricity using wind power
and solar panels.

It charges 100 phones an hour and each handset will be safely locked away.

Telecoms firm Orange will give revellers free use during the three-day
festival.

Acts include MARK RONSON, JAY-Z and MASSIVE ATTACK.

Monday 23 June 2008

E.S.G.

E.S.G.   
Artist: E.S.G.

   Genre(s): 
Other
   



Discography:


All American Gangsta   
 All American Gangsta

   Year: 2004   
Tracks: 4




 






Monday 16 June 2008

The 'Bourne' marketing ploy

Horizon adds 'Jimmy Kimmel' character to game





To jump-start sales for a new video game created for "The Bourne Supremacy," Horizon Media decided to take product integration to a new level when it introduced the game on "Jimmy Kimmel Live!" last week.


The media agency doubled up on integration, inserting Guillermo, a security guard who often stars in comedy skits on the show, into the video game.


Horizon said it's a first for the industry to place a television character into a video game to launch its marketing program.


The media agency's brand team worked with Sierra Entertainment, creator of the game (owned by Horizon client Vivendi Universal), on the integration strategy to capture fans of the film as well as the gaming community. Horizon's buying team negotiated the integration. Sierra's High Moon Studios produced the piece.


"It's a fairly consistent strategy that we use when we work with Vivendi in that whenever we put together plans for them, we basically try to leverage the atmosphere and the environment in which the media would take to and speak to the target audience in a way that they are accustomed," said Joel Mayne, planning supervisor for Vivendi.


The integration culminated into two minutes of game play that was at the center of the segment.


"This is about addressing media tonality," Mayne added. "People will gravitate to media for certain reasons. If you have a better understanding of why they are watching those environments or why they are absorbing those environments and making sure that messaging is delivered in the same type of tonality, there should be a greater resonation to messaging."



See Also

Wednesday 21 May 2008

Experimental Dental School

Experimental Dental School   
Artist: Experimental Dental School

   Genre(s): 
Indie
   



Discography:


Hideous Dance Attack!!!   
 Hideous Dance Attack!!!

   Year: 2004   
Tracks: 11




With Shoko Horikawa on reed reed organ and taste tester, Ryan Chittick on drums, and Jesse





Coco Band

Friday 9 May 2008

Hot Chip goes 'On the Road' with Zune

Hot Chip goes 'On the Road' with Zune



British people electro-pop kit Hot Chip [ tickets ] is touring North USA this month as piece of Zune's "On the Road" programme.The trek, which kicked forth last week on the East Coast, continues tonight (4/15) in Montreal, and will call major markets crossways the US and Canada through the remainder of the month. Hot Chip will likewise work an appearance at Indio, CA's Coachella Festival. Inside information ar listed below.In coincidence with the go, digital music and entertainment caller Zune has released a set up of scoop video podcasts from Hot Chip's most recent UK tour. Additional episodes will roll come out on a weekly basis through the calendar month of April on the Zune Marketplace internet site.Hot Chip is support its one-third full-length album, "Made in the Darkness," which surfaced in February and reached No. 2 on Billboard's Top Electronic Albums chart. The set showcases the band's quirky, clever, soulful pop smell, simply evolves toward a wilder, heavier electronics sound. As with its past records, Hot Chip self-produced "Made in the Night" and primarily recorded the album at home. A few of the songs were recorded endure in one take.It's a convention that has served the band well, as its previous offering, 2006's "The Warning," was nominated for the Mercury Music Pillage.Several songs from "Made in the Night" are streaming at Hot Chip's MySpace page.